Source: Google

Good design is:

01. Innovative
02. Makes a product useful
03. Aesthetic
04. Understandable
05. Unobtrusive
06. Honest
07. Long-lasting
08. Thorough down to the last detail
09. Environmentally friendly
10. As little design as possible

These 10 Principles of Good Design was given by Dieter Rams. Dieter is a famous industrial designer and has greatly influenced Jony Ive’s work.

“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs