Solving Uber Case Study — (1/7)

Samvrant Rajbans
2 min readJun 5, 2022

Problem statement

Uber is a technology company that is changing the way the world thinks about transportation. We have been growing globally at an incredible pace and are scaling a hyper efficient revenue systems infrastructure.

Our revenue platform environment supports the needs of our customers (e.g. Rider, Driver, Eaters, Restaurants, etc.). A key to Uber’s success is to be able to accurately and completely account for all events on the Uber platform (e.g. trips, Eats orders), quickly and efficiently onboard new LOBs on the platform, flexibly support local business requirements across 70 countries / 700+ cities, scale and integrate with core financial applications, ensure operational effectiveness for our billing team, and provide financial data for business insights and P&L analysis downstream.

Who are your primary stakeholders and what do they care about most?

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A stakeholder is either an individual, group or organisation having a vested interest in a company & can either affect or be affected by the outcome of a business.

Primary Stakeholders & what do they care about the most?

  1. Users are the consumers that will book their rides/place orders through Uber app.
  2. Drivers will use Uber app to reach more customer and earn more
  3. Employees will provide services (engineering, marketing & sales) to cater the business need.
  4. Management will be at the centre of Uber business to drive growth
  5. Shareholders are the critical resources for financial and decision-making support.

Types of Stakeholders

Stakeholder Priotization & Ranking

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